Symposium 2017 Speakers

Andrew Arruda – Keynote Speaker

Andrew Arruda is an entrepreneur, strategist, and leader with nearly a decade of experience in the legal industry. As an attorney, Mr. Arruda knows the ins and outs of the legal profession and aims to forever change the way legal services are delivered.

As a co-founder of ROSS Intelligence, Mr. Arruda helped build ROSS, the world’s first artificially intelligent attorney. Prior to ROSS Intelligence, Mr. Arruda worked at a Toronto litigation boutique and with the Canadian Department of Foreign Affairs, Trade and Development in Lisbon, Portugal.

Mr. Arruda is an international speaker and is quoted widely on the topics of artificial intelligence, legal innovation, organizational change, legal technology, and entrepreneurship. He has been featured in numerous national and international media outlets including The New York Times, the BBC, CNBC, CBS, The American Bar Association Journal, Inc. Magazine, Forbes, La Monde, TechCrunch, The American Lawyer, The New Scientist, The Guardian, The Atlantic, and the Financial Times.

For more information on ROSS Intelligence, visit:

See Mr. Arruda and ROSS Intelligence featured on the NY Times and Fortune:

Mary Juetten – Panel Speaker

In law school, Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others’ intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.

As a result, Ms. Juetten founded—a software platform that allows inventors, creators, and businesses to identify legal matters, including Intellectual Property (IP), and provides a plan to secure that IP at a fraction of the cost that would have been paid to in person providers.

Ms. Juetten has 30 years of varied leadership, management, and business & financial consulting experience including successful turnarounds in Canada and the US. Specializing in leading companies in transition or start-up phase and creating sustainable operational and financial growth. She is a volunteer on non-profit boards and committees. Ms. Juetten is also the co-conspirator of Evolve Law.

Ms. Juetten is a contributor to Forbes, American Bar Association’s Law Technology Today, Startup Grind, and Phoenix Business Journal TechFlash.

B.Comm. from McGill, Canadian C.A. and US C.P.A., and J.D. from Arizona State.

Alma Asay – Panel Speaker

Alma Asay is the Founder and CEO of Allegory——in New York, New York.  Allegory is a cloud-based litigation management tool used by many of the most prestigious law firms and corporations in the United States.  Before founding Allegory, Alma was a successful litigator at top law firm Gibson, Dunn & Crutcher LLP, winner of The American Lawyer’s biennial “Litigation Department of the Year” competition in 2010, 2012, and 2016.  At Gibson Dunn, Alma was the go-to second chair for Orin Snyder, ranked among on the top 50 trial lawyers in the country, on complex, high-stakes cases, including for IAC/InterActiveCorp, NBC Universal, Cablevision, and AMC Networks.

Alma recognized that the key to winning many complex, fact-intensive cases was mastery of not simply the law, but also mastery of the facts.  At the same time, she saw that litigation was hitting a tipping point, akin to that already encountered by the explosion of electronic data in discovery, where the amount of information used by litigation teams outside of discovery, including at the deposition or trial stages, was becoming too much to easily manage using traditional tools like Excel.  After looking at the market and only finding tools that she and fellow litigators found cumbersome and inadequate, such as Lexis’s CaseMap and Thomson Reuter’s Case Notebook, Alma set out to design her own “dream-come-true” software for litigation teams.

Today, Allegory customers include Am Law 100 law firms, litigation boutiques, Fortune 500 companies, and government agencies.  Among Allegory’s customers are firms listed in both Vault Law’s Top 10 for 2016 and the National Law Journal’s 2016 Litigation Boutiques “Hot” List.  Alma takes the most pride in her company’s ability to work side-by-side with its clients and be responsive to their needs, making use of the cloud to introduce new features as often as once a week.  Undeterred by the well-known challenges of convincing lawyers to adopt new technology, Allegory has successfully achieved a loyal user based comprised of 81% attorneys (with another 14% paralegals), who regularly add new cases to the Allegory platform.

Alma is one of the first and only female BigLaw lawyers to found a legal technology startup, and was recently named by the ABA’s Legal Technology Resource Center as one of 50 “Women of Legal Tech.”  She received a BA in Psychology from the Pennsylvania State University and earned her J.D., at age 22, from New York University School of Law.

On Legaltech News:

 Roe Frazer – Panel Speaker

Roe Frazer is a lawyer with considerable first-chair experience in complex litigation, leveraging technology to achieve better, faster, and more predictable results, as well as greater efficiencies in time and resources allocation. Roe is also a lawyer-entrepreneur, with seasoned experience in start-up businesses. Roe is the head of Frazer Law, L.L.C.

Roe is one of the top trial lawyers in the USA, trying many complex tort and product liability cases over the course of 21 years, primarily on the plaintiff’s side. Roe was selected as Outstanding Trial Lawyer of the Year in Mississippi in 1993. He has been lead counsel in many multi-million dollar verdicts in complex litigation cases, and handled scores of civil settlements in the hundreds of millions of dollars.

He is a frequent speaker and writer on a variety of legal and technology topics, earning the distinction of a “Global Top 100 Legal Technology Thought Leader” by City Tech Magazine, London U.K., plus being featured in the “President’s Corner” of Law & Technology News.

Roe also is the Co-Founder of Cicayda, a litigation SaaS specializing in proprietary text analytics and distant search, and the former CEO of CaseLogistix, a critically acclaimed eDiscovery review software, now owned by Thomson Reuters.

At Cumberland Law School (Class of 1985) he was the Editor-in-Chief of the Cumberland Law Review and Co-Captain of the National Moot Court team. He is a 1982 graduate of Wake Forest University.

To find out more, visit

Eunbin Rii – Panel Speaker

Eunbin “Bin” Rii is Product Manager and General Counsel for Smokeball, Inc. located in Chicago, Illinois.  Smokeball provides case management software that integrates with Microsoft Outlook and Word for seamless email management and powerful document automation.

Before joining Smokeball, Bin was Litigation Counsel and Coordinator of Litigation Technology for the Attorney Registration and Disciplinary Commission of the Supreme Court of Illinois, investigating and prosecuting violations of professional conduct.  Bin also served the Stark County Public Defender Office in Canton, Ohio, representing clients charged with felonies, misdemeanors, and child neglect and abuse.  Bin received his J.D. cum laude from Loyola University Chicago School of Law and B.A from Augustana College.